The app helps Joan’s get closer to its customers
“We love our customers, our day-to-day work and the vibe we’ve created.“
Opened in 2008, Joan’s is based on an all-day formula with a varied menu for all tastes and occasions. Whether you order a cup of coffee, a drink or a bite to eat, you’ll be welcomed just as warmly. The menu includes everything from Swedish traditional cuisine and salads to Italian pizzas Customer proximity and love permeate Joan’s entirely, which now counts three restaurants (in Vingåker, Finspång, and Karlskoga) that all use the app for delivery, takeout, and table orders.
During the pandemic, Joan’s started providing its customers with free food delivery as they could not physically go to any of the restaurants. It was a hit and once communities opened up again, they continued to offer deliveries via the app.
Ordering at the table and discounts through the app are highly appreciated
In the summer, ordering directly to the table via the app is a popular option,” explains Chowan, Joan’s founder. This saves customers from having to queue and leave their place in the sun when they go for a refill, and they always get a 10% discount on their bill when ordering non-alcoholic drinks on the app. We believe in the notion of outsourcing some of our work to digital solutions, and the in-app discount codes are an easy way to show appreciation for our customers’ use of the app. The discount applies to all forms of service we offer, he adds.
“In-app orders to the table mean our customers don’t have to wait in line and leave their seat in the sun. What’s more, they always get a 10% discount when ordering non-alcoholic drinks via the app – regardless of the serving method.“
Clear communication via the app – an advantage for both us and our customers
The staff at Joan’s are well versed and diligent in communicating with customers using the system. This means ensuring that our customers are notified in a timely manner when the order will be ready and that the order will be marked as ready, so that customers are instantly informed about their food being served at the table or ready to be picked up.
– We also rely heavily on push notifications and the in-app news feed to alert our customers about what’s happening in the restaurant at the weekend, or to announce any themed days that we have coming up. For example, we celebrated all mothers on Mother’s Day and offered dessert, says Chowan.
In addition to the in-app advertising, Joan’s also has a strong social media presence where they make a point of referring to their digital delivery, takeaway and table service options.
– We are also keen to take professional photos of both new and established dishes. This is to give the app a vibrant feel and highlight our delicious dishes and drinks in the best possible way, concludes Chowan.
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